Here's what they had to say:
"There are four available packs on offer to players – bronze, silver, gold and cybernite – and all Founders will be immortalized in the Founders Honor Roll. The packs themselves are competitively priced, with full details now available at http://www.transformersuniverse.com/founders-pack, and offer players scalable value-added extras.
The extras are fully dependent on the pack purchased, but will range from equipment bundles, warrior upgrades and in-game tools, through to exclusive warriors and body kits. Founders will also be awarded in-game currency; season passes; free access to timed-exclusive warriors at launch and other in-game bonuses. For those Founders taking advantage of the top level cybernite pack they will receive a 50cm tall TRANSFORMERS Universe figurine that has been specially commissioned for the game, with a very limited worldwide run.
All Founders packs, of varying levels of value and content, are priced accordingly and are available for purchase immediately, guaranteeing all Founders a place on the Founders Honor Roll along with an exclusive Founders forum avatar immediately on purchase. Full details, including pricing, can be found at www.transformersuniverse.com/founders-pack."