Wednesday, 9 July 2014

VIDEO GAME NEWS: Jagex Supports United for Wildlife on Runescape - Jagex

Hail Mighty Readers and Followers of the Calloused Thumbs,
Jagex Games Studio, makers of the multi-award winning fantasy MMORPG, RuneScape, has supported a campaign by United for Wildlife, a collaboration between seven of the world’s most influential conservation organisations brought together by the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, to help promote the protection of rhinos in the wild.

Starting today, RuneScape players will have an opportunity to show their support of wild rhinos, and support for the United for Wildlife campaign, by learning about the animals’ plight as they answer a series of one-a-day questions over the next fortnight. Successful players will unlock a white rhino pet if they answer three questions correctly, and a rare black rhino pet if they correctly answer ten. During the two week period and for a fortnight afterwards, the rhino pets will provide players with an experience boost during their RuneScape adventure.

Furthermore, two young conservationists supported by Fauna & Flora International, one of the seven charities that make up United for Wildlife, are to be immortalised in the game after having their voices recorded for use as special in-game characters. Trang Nguyen from Vietnam and Mauricio Guerra from Colombia, will provide facts and help further explain the plight of rhinos across sub-Saharan Africa, to players as they move about the game. The partnership with United for Wildlife is the latest charity initiative supported by RuneScape and Jagex, following previous success stories over recent years.

 “United for Wildlife is a fantastic initiative that aims to preserve some of the world’s most endangered species in the wild. The RuneScape team is really proud to play our part in this important conservation project,” said Neil McClarty, brand director of RuneScape. “Our community has always shown amazing support for the many charity campaigns we’ve been involved with over the years, and we fully believe that they will continue this by throwing their support behind United for Wildlife's latest drive.”

“As a member of the United for Wildlife collaboration I’m delighted that we’ve been able to combine our collective conservation aims with RuneScape’s passionate audience,” said Ros Aveling, deputy CEO, Fauna & Flora International. “Innovative approaches to reaching a younger audience, who are traditionally hard to engage in conservation, are vital to the success of United for Wildlife and to the protection of critically endangered wildlife.”
(Images in the article appear coutesy of ZSL.)

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