Hail Mighty Readers,
Our friends at Titan have let us know about the publicity for the forthcoming Stephen King novel Joyland. Here's what they had to say:
"Encouraging UK book lovers to act on King’s call to arms and buy paperback copies from traditional retailers, a team of ‘Hollywood Girls’ from the world of JOYLAND will be touring shops and literary events during the week of the book’s publication to give away free JOYLAND-branded bags of popcorn. Bookstore shoppers will also be able to win free books and exclusive JOYLAND prizes by tweeting pictures of the Hollywood Girls.
Sales Director of Titan Books, Tim Whale, elaborates: “We believe that the excitement galvanised by the Hollywood Girls with their popcorn machine will ensure that fans will respond to King’s rallying cry and buy their copies of JOYLAND from their local bookseller”.
Dressed in the costume designed by Glen Orbik for the cover of the book,
four ‘Hollywood Girls’ and their vintage popcorn machine will start
their tour at Crimefest in Bristol on June 1st and end at Stoke
Newington Literary Festival on June 9th. They will travel via Foyles
Charing Cross Road [June 4th] and Forbidden Planet Shaftesbury Avenue
[June 7th]. There will also be 50 bags handed out by booksellers on
June 4th at Foyles Royal Festival Hall, Foyles St Pancras, Foyles
Westfelds Statford City and Foyles Westfield White City."