Tuesday, 11 March 2014

ART BOOK REVIEW: Art Collab: Collaboration in the Digital Era - Isis Sousa

Release Date: 19/12/14
Publisher:  Mad Artist Publishing


"Art Collab – Artistic Collaboration in the Digital Era Is a celebration of diversity; diversity of cultures, techniques, styles and creative thinking.” The World Wide Web has changed the ways of the Art Community. Today there are no boundaries for artists from around the globe to interact with each other, exchange experiences and creative juice. The Digital Era has ignited a true creative genesis where the “ordinary” person has the chance to create and present something “extraordinary” to a web audience and where the so-called “artists” can grow, learn and re-invent themselves at a much faster pace within a web of information. This book presents to you a little slice of pie of what happens when one join forces with other creative minds, in person and/or through the means of the internet. You can create something big and innovative, no matter where you are: your imagination is the limit. If you are an art lover, a creative mind, an artist who is curious about what happens around the Art Community, is in search of new ideas for your next big project and/or is willing to grow and stretch your artistic skills, this book is for you. You are invited to take a closer look at this collection of collaborative projects and their makings as well as enjoy the articles and beautiful illustrations we have gathered here for you! Artists included in the book are Adrian Schmetz / Amir hossein Erfani / Ben Ami Scopinho / Dariusz Zawiazalec / Diego de almeida / Fernando ferreiro / Ira Krykun / ISIS SOUSA / Juliana Karina / Kim Edwin Jektvik / Lampros Kalfuntzos / Mario lopez / Markus Schlogl / Stephanie Rose


A while ago I reviewed a new type of art book by artist Isis Sousa where she went on to not only bring talented friends to the fore but also had explainations about how various effects were achieved within the pieces, so when I heard that she had a new book out all about Collaborating with one or more artists, I couldn’t wait to see what it was all about.

Whilst many would naturally assume it would be a book about various pieces done by one or more artists, it draws not only on the seriously talented but also brings you top notch articles on not only how to create a piece with others but on key things that no other book (to my knowledge) has tackled before. Such as designing a brand logo, how to work with others, how to choose who to work with as well as how to deal with the various mediums such as online working relationships and face to face. Yet one aspect that, to be honest I think we’re all a little worried about is also dealt with here. The art of self-promotion. Come on, there are quite a few of us out there that think that blowing your own trumpet and getting your work out there is a dirty way of doing things, but how else are you going to turn your passion into a living? No one else will do it for you and this article by Mad Artist Publishing founder, Marcin Migdal, is an ideal piece to help you see that it’s a necessary evil.

All in, it’s a cracking piece of work that contains not only prime examples to back up the points of view within but also includes advice on where to go next and that is not only a refreshing change but one that will hopefully take your art to a new level. Great stuff.

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